I was not exposed to Les Schwab Tire Centers and their annual Free Beef promotion until I moved to Eugene, Oregon, and then I was exposed a lot. TV, radio, print – we’re talking total market saturation here, people.

It’s that time of the year again ("February Is Free Beef Time!"), and I like to celebrate the season by taking a moment to think about the bike shop in Eugene that ran Free Tofu ads. They were funny.

I wish they had a website.